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As an art, it requires creativity to create demand for a product and understand consumer behaviour. This guide is provided as a recommendation only, and should be used in conjunction with official program information from the academic calendar of the year you were admitted to the program. Bangalore university is located in the garden city of bangalore aptly hailed as the i. Bachelor of business administration bba three year full time programme 2011 onward institute of management studies an iso 9001. Kindly download the material and save in your harddisk. Bba stands for bachelor of bussiness administration. Ecommerce marketing management notes, ebook for bba. Bba semester 3 marketing management marketing concept. Bachelor of business administration bba syllabus of dr. Frederick taylor and scientific management, followers of taylor, fayol. Store marquee is the first mark of identification of the retailer or the retail store.
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